Bruno Lima is co-founder and CEO of Pura, the original smart fragrance diffuser. He grew up in Brazil, the number one fragrance market in the world, and learned from a young age to appreciate good scents and working for something powerful. He graduated with a BA in Manufacturing Engineering Technology from Brigham Young University and has always been passionate about creating, understanding how things work, and improving the consumer experience. His innovative mentality and constant desire to improve landed him in the 98th percentile of leadership effectiveness across the entire country and keeps Pura ahead of its’ competitors, landing it as one of the fastest-growing companies in Utah, and one of the best places to work in the country.