JENNI LEE CROCKER

SVP OF GROWTH @ PCF INSURANCE SERVICES

“I wake up every day passionate about developing the business, organic growth — driving opportunities for our agency partners and expanding so it benefits all. I’m a natural problem-solver. I lead by listening and serving our partners in the way they want to grow.”

Propelling growth & partnership 

Propelling organic growth, turnaround strategies and helping Agency Partners grow their businesses is the main mission for Jenni Lee Crocker as SVP of Growth. Focused on the long-term, sustainable success of Agency Partners, she manages cross-selling and identifies bespoke opportunities among agencies. She’s a listener, problem-solver, connector and an ambitious go-to for Agency Partners. 

Jenni Lee has a laser focus on solutions, and her competitive nature and entrepreneurial spirit propel results. Specifically, she drove a 32% increase in new business in her first year at PCF. Throughout her career she consistently achieves 12 percent annual growth year after year—far exceeding the industry benchmark.

“We can create incremental change on a daily basis that results in gains for all colleagues at the firm.” 

Career track 

Jenni Lee brings more than 23 years of experience in sales and growth, management, risk advisory, and business transformation experience to PCF. Before joining PCF, she spent nine years at Marsh, serving as Managing Director and Corporate Leader for Virginia, Maryland and Washington D.C., since 2018 and head of the Virginia office since 2013. Previously, Jenni Lee spent 13 years serving as Ernst & Young’s insurance practice serving large insurance carriers and brokers.

She earned her undergraduate degree from the University of Richmond in Virginia and an MBA from George Washington University. She holds a CPA license and brokerage licenses.

In the community 

Jenni Lee serves on a number of executive boards, bringing her problem-solving and turnaround strategies to nonprofits and educational institutions. She is a member of the University of Richmond Executive Board, Virginia Commonwealth University School of Business Risk Board, and Richmond Ballet Trustee Board. She serves on the Association for Corporate Growth Executive Women’s Committee Awards and earned recognition from the organization as an outstanding woman business leader. Jenni Lee was named a Richmond, Va., Top 40 Under 40, earned the Richmond Smart Woman’s Leader Award, and was a Richmond Style Weekly Woman of Style winner.

More about Jenni-Lee

Jenni Lee is a longtime runner and avid tennis player. “I will go play any sport with you if you ask me. I try anything that keeps me moving.” She is also a gardener and cook who skips the recipe cards and serves up dishes for family and friends. She has been married for 25 years to her college sweetheart, T.J. Crocker, has a daughter at Vanderbilt University and a high-school son who plays basketball, football and lacrosse.